You're probably paying too much for Google Ads management.

Why? Google's automations have matured to the point where you can get OK results with just a few hours management time a month.

That means that hiring an agency or freelancer should be cheaper today than ever before. But many are still charging what they always have.

That's because:-

  1. Most agencies and freelancers are inefficient.
  2. They do work that doesn't improve the number, quality or cost of your leads.
  3. They manage campaigns like it's 2010.

Most agencies and freelancers are inefficient because they lack focus.

  • They offer everything: advertising, SEO, web development, email marketing and so on.
  • They advertise everywhere: Google, Facebook, Instagram, TikTok, LinkedIn, Twitter, Reddit etc.
  • They serve everyone: Small businesses, medium, and large clients if they can get them.
  • They take on clients with different business models: lead generation, e-commerce, software-as-a-service.

Diversification makes an agency less risky, but it comes at a cost. It's impossible to be both diverse and efficient. They never get the economies of scale that come from doing one thing really well, for one kind of client, over and over.

They do work that doesn't improve the number, quality or cost of your leads.

  • Preparing monthly reports with complicated metrics, graphs and pie charts.
  • Monthly strategy meetings.
  • Testing minor changes to ad copy or landing pages.
  • Detailed and ongoing competitor analysis.
  • Restructuring campaigns to match the latest "best practices" or fads.

These kinds of things might move the needle when you're managing a $150 000++ a month budget. But, they're busy-work in a small business Google Ads account.

Some manage campaigns like it's 2010.

When I started using Google Ads the results you got were proportional to time managing the account. We'd spend hours every week analysing performance,tweaking bids, adding long-tail keywords, combing through the search terms report and so on.

Now that kind of tinkering is not only a waste of (expensive) time, it can also lead to worse results.

Key point: Today an hour or two a month, plus an occasional deep dive, are enough to keep a small business Google Ads account profitable.

But, this is only true when:-

  • The ad account has strong foundations - i.e. the correct setup.
  • You have landing/web pages that turn visitors into leads.
  • You give Google feedback on how many leads you've received.
  • You tell Google which leads are qualified, so they can get you more like them.
  • You have an alarm system to warn of problems, and a skilled human on standby to fix them before they become disasters.
  • You have a working process for turning Google Ads leads into sales.

And this exactly what we do - exclusively for smaller businesses.

The agency is young, but it builds on work we've been doing for the last 17 years. And, it's underpinned by technology that's been proved and improved over the last 14.

Here's how we're going to make sure that you get the best possible value from your Google Ads at a fair management price...

Everything you need to generate profitable leads using Google Ads.

1. Google Ads campaign management.

  • We'll start by reviewing your Google Ads account to make sure that the settings and setup are optimal. Getting this right lays the foundations for great performance.
  • We'll link your Google Ads campaigns to our custom-built alarm system. It tracks your ad performance in real time and yells loud enough to wake the dead if we need to intervene.
  • We'll review your Google Ads targeting periodically with you to make sure that your ads are shown to people who are most likely to buy from you.
  • We'll review Google's recommendations and accept only those we're confident will improve your account.
  • We'll act as a liaison between you and Google. We'll deal with any emails, notifications, requests for contact and so on.

2. High-converting landing pages.

The key to making money from Google Ads is to turn a high percentage of the clicks you pay for into leads. But, a lot of smaller businesses don't get as many leads as they could because their websites weren't designed do turn visitors into leads.

If that's the case we'll build a few landing pages for you. Where we've done this we've seen more leads without spending more.

3. Anti-spam contact form system.

Junk and spam leads are irritating to deal with and are a waste of your ad budget. We'll fit our anti-spam system to your website or landing pages.

  • You'll get less junk.
  • We'll get the data we need to adjust your ad targeting to reduce waste. With one client we were able to save 2/3 of their ad spend just by stopping junk leads.

4. A lead management system.

There is no point generating leads if they don't turn into customers, right?

A lead management (a.k.a CRM) system is vital for keeping track of your leads. If you don't already use a CRM that you love we'll set one up for you and show you how to use it to turn more leads into sales.

5. A lead quality feedback system.

If you tell Google which leads are a good fit, Google can use this to generate similar leads in a virtuous loop.

Normally smaller businesses don't take advantage of this because it's tricky to set up. We've solved this problem. It now takes a couple of clicks to report on lead quality and start the improvements.

6. Simple, relevant and jargon-free reports.

Confused about terms like "impression share", "conversion window" and "in-market audiences"?

We don't expect you to give a hoot about the inner workings Google Ads. Instead, we'll send a monthly report that'll give you an instant understanding of how well your ads are doing.

We'll show you the metrics that matter most:-

  • How many leads you got.
  • How many of them were a good fit (qualified).
  • How much you paid Google per lead.
  • How much you paid Google per qualified lead.

7. A quarterly deep-dive review.

Every quarter we'll do a deep dive together. We'll meet with you to make sure that Google Ads is still delivering good value for your business. We'll explore opportunities for improvement and, if you're interested, growth.

Pricing.

The service costs $350/month. It includes everything described above but, it doesn't include Google's costs. You'll continue to pay those straight to Google.

We're currently taking clients at a discounted rate of $299.99 per month. That's saving $600 per year if I've got the math right.

If you think this might be a good fit, please use the form below and we'll get right back to you.

We offer a 100% satisfaction guarantee.

We don't want your money if you're not happy with what we're doing.

  • If you are unhappy with the service in the first 30-days we'll refund you without any quibble.
  • After that you can cancel at any time without notice. We won't bill you after you've cancelled.

This might be a good fit for you if:-

  • You're using Google Ads to generate leads rather than selling online.
  • You're currently running Google Ads already and are reasonably happy with the results.

This service isn't a good fit if:-

  • You're not running Google Ads at the moment but want to give it a try.
  • You're running Google Ads but it needs a major overhaul to be profitable.
  • You prefer to be hands-on when it comes to managing your Google Ads.
  • You're spending more than say $10 000 a month on Google Ads.